Adoption,
Investor &
Revenue
Recovery
Experts
Welcome to The Taylor Co|LAB — the subscription startup growth recovery strategy shop and home of The Necessary Marketer.
We're built to help the early-stage founders that can’t afford another quarter of weak adoption, rising CAC, or slipping investor confidence.
Through consulting, kits, training, and content, pre-seed and Series subscription product teams get help rebuilding frameworks for recovering growth and staying funded!
From subscription systems at Salesforce, Bloomberg Government, LEE, and Headway to mature-product turnarounds at Capital One, Delta Air Lines, Amazon, and Piedmont Healthcare — The Taylor Co|LAB brings 15+ years of cross-industry growth strategy and a Master of Science in Marketing into five specialized growth-recovery offers for early-stage subscription products.
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A LITTLE BIT
ABOUT OUR
FOUNDER
Courtney Nicole Taylor is the founder of The Taylor Co|LAB and the strategist behind The Necessary Marketer — a platform built to help subscription startups recover growth when traditional GTM playbooks stop working.
She specializes in uncovering the blindspots that slow adoption, inflate CAC, and weaken investor confidence — then engineering cross-functional systems that restore momentum.
For more than 15 years, Courtney has helped organizations across SaaS, subscription, and loyalty-driven industries turn inconsistent growth into reliable, compounding performance.
Her work spans early-stage startups and enterprise giants:
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Bloomberg Government (revived stalled product rollout)
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Salesforce (engineered new GTM and adoption systems)
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Amazon (28% new customers + 16% MoM revenue growth)
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Delta Air Lines (market re-entry + loyalty activation strategy)
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Capital One (value-prop alignment + renewal pathway strategy)
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Headway & LEE (subscription adoption + lifecycle redesign)
Courtney’s background combines strategic rigor, behavioral insight, and communication expertise — including interviewing Coach Prime at Salesforce’s Sales Summit, leading high-stakes webinars, and training founders within incubator and accelerator environments.
Her mission is simple:
to help founders build systems that adapt faster than their market conditions — and make marketing a driver of revenue, not just activity.
Let's Connect
I'm always looking for new and exciting opportunities to help companies grow. Let's connect.
